The Marketplace: the essential new business model
Uber and Alibaba are among those that symbolise this wave of major new players that use their Marketplace to shake up their market. What if Hilton had beaten Airbnb to it; what if Barnes & Noble had pre-empted Amazon? Launching a Marketplace is a formidable way of becoming a major player in your market, digitalising your business or increasing its online monetisation, while perfectly controlling your cash flow.
The “Do I need my own Marketplace?" White Paper is a unique publication—put together by the EBG in partnership with Open—in which Lateos and the members of the Task Force answer the essential questions about implementing a marketplace:
- In what context is a marketplace most relevant?
- For which products or services?
- What opportunities does this model also open up internally (procurement, etc.)? What resources are required? The answers are in this White Paper.
With testimonials from
Accorhotels • Carrefour • Groupe SEB • Europcar • Périal • RS Components
SHARING THEIR EXPERIENCE:
- A significant shift
Christophe Coppenolle, VP Business Line Marketplace • Accorhotels
“The marketplace enables us to broaden our offering for destinations that are not covered or have an insufficient supply of brand hotels.”
- A real game changer
Hervé Chevallon, Online & Multi-channel Manager • Carrefour
“Our mission was to create a marketplace ‘commando-style’: in fact, it has to be recognised that for a retail group such as ours, a marketplace represents a real game changer.”
- France as a pilot fish
Nathalie Debourge, Head of E-Business • RS Components France
“A marketplace would mean a wider range of products for clients, but that’s only the first stage. I am convinced that it must also provide new services, or it will just be a question of ‘getting by’.”
- Added value for partners
Antoine Deshusses, Head of Online Communication and Editorial • Périal
“Our business is subject to the authority of the financial markets and we have the status of a management company, which is not necessarily easy to develop on all channels and all distribution platforms. We have to be very cautious about the launch of a new sales channel.”