The L’Occitane Group, a major player in the world of responsible beauty and well-being products, chose Open’s digital communication and innovation agency La Netscouade to redesign its website.
To revive L’OCCITANE’s brand DNA, La Netscouade has engineered the website so as to really highlight the diversity of its activities. The goal was to reveal the sense of innovation that is specific to the Group and to give real meaning to the commitments it has made with regards to nature conservation.
New user-friendly features invite website visitors into the very heart of the organisation while allowing them to understand the actions successfully undertaken and stay informed of the Group’s news.
La Netscouade has built a visual identity that is consistent with L’Occitane’s values, with an emphasis on story-telling and people. The creative element is focused on a strong and stable identity, firmly rooted in a positive balance between fertile nature, a culture driven towards innovation and the human aspect.
Engineered using an agile methodology, the website is available in French and English, designed with responsive principles in mind and will soon be accessible to the visually impaired (Level AA).